What happens when female-led companies label their products ‘women-owned’?

https://blog.labelinsight.com/what-happens-when-female-led-companies-label-their-products-women-owned

A startup I used to work for contributes data to articles often, sourced from their platform of more than 22,000 high-order attributes per product across food & beverage, household products, and pet. They're proud to have given a nugget of data to fuel the below Market Watch story, operated by Dow Jones, about businesses leveraging the on-package claim that they're women-owned.

Women make up the majority of household spending, so brands should spend more resources marketing to them.

#transparency #research #data