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Blog: Blog2

What happens when female-led companies label their products ‘women-owned’?

Updated: Aug 22, 2019


A startup I used to work for contributes data to articles often, sourced from their platform of more than 22,000 high-order attributes per product across food & beverage, household products, and pet. They're proud to have given a nugget of data to fuel the below Market Watch story, operated by Dow Jones, about businesses leveraging the on-package claim that they're women-owned.




woman's hand holding a purple pineapple
Women make up the majority of household spending, so brands should spend more resources marketing to them.
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