Nicole A. Meyerson's story
My story begins with calling a complete stranger to ask them about their loved one who just passed away. As a starting-out journalist, I wrote featured obituaries for my hometown newspaper, the Orlando Sentinel.
My heart pounded each time I picked up the phone, waiting for an emotion-tinged voice to pick up. My greeting was similar each time: "Hi, I'm Nicole and I write for the Sentinel. I'm so sorry for your loss. Do you have a few minutes to tell me about [name of loved one] for a story I'm writing about their life?"
I heard lots of fascinating tales about how people lived their lives, and just as importantly, how they'd be remembered. I learned how to quickly connect with someone and establish trust, which was necessary to get the right information for a compelling – and authentic – story.
My career from there morphed into marketing, as journalism jobs became scarce. But I continued to seek out the human element in every project I touched, asking, "How does this emotionally affect people?"
As a marketing, branding, and communications pro with 11 years experience, I've worked with growing startups to large, global companies. I've marketed directly to consumers and to other businesses, getting to the root of a compelling story. I'm a strategist, but ready to roll up my sleeves to create content that engages with your target audience in an authentic way.
My past employers include Google and Groupon, and have partnered with household names from the Home Shopping Network to HBO on cutting-edge marketing campaigns using the latest technology.
The branded materials I create can be leveraged for:
Social media and blog content
Event booth collateral and swag
User experience copy
Sales and pitch decks
Recruiter communication touchpoints
Guidelines for how employees talk about your company
Customer service communication
"There is a moment right now... when you look at the work that's winning, it moves people and touches people, and raises brands to a larger conversation."
- Judy John, Edelman's Global Chief Creative Officer